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Period: Mar 2012 – Jan 2016 *
(quit and rejoined again April 2015)



  • Leading the local SEO team in Thailand
  • Coordinate with regional SEO head and local commercial team
  • Strategic and policy advice for the management in SEO areas
  • Drive organic traffic
  • Search engine Optimization of our sites for all dimensions of universal search by Google guidelines.
  • Development and control of all activities, especially on-page optimization and high quality link building
  • Identify and manage projects that will improve our on page ranking factors using current and future best practices
  • Coordination of external service and control measures based on the ROI of SEO
  • Keyword analysis and research
  • Development of appropriate tools for optimized SEO measures
  • Align Lazada’s SEO with SEM, FB, affiliate, PR, and other digital marketing channels
  • Internal communication for SEO purposes
  • educate merchants in link building campaign
  • Creative SEO campaign to generate white-hat SEO backlinks from universities, sellers, and other business partners.


Few examples of Short-tail Keywords I have worked with:

  • iPhone
  • Samsung galaxy
  • Diapers
  • LED TV
  • Power bank
  • Shoes
  • Running shoes
  • Baggage
  • Furniture
  • Shoe racks
  • Laptop / Notebook
  • (1000+ more keywords)